Product line pricing, Marketing Management

Product Line Pricing:

Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a particular product line is connected to each other, sales of 1 influence that of the others. They also have interrelated costs of distribution and manufacturing. It may fix the prices of the different product in such a manner that the product line as completely is priced optimally, resulting in optimal sales of all the products put together and optimal total profits from the line.

Posted Date: 10/15/2012 4:34:47 AM | Location : United States







Related Discussions:- Product line pricing, Assignment Help, Ask Question on Product line pricing, Get Answer, Expert's Help, Product line pricing Discussions

Write discussion on Product line pricing
Your posts are moderated
Related Questions
The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates

Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they


Importance of the market segmentation: 1.       Adjustment of product and marketing appeals: market segmentation presents an opportunity to understand the nature of the mar

Explain the various approaches that are followed by FMCG companies in test marketing

Features of Marketing Information System: 1.  Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into

The Fabrication & Baking Industries Ltd (The FBI ) The FBI is a specialty manufacturer of fabricated, baked enamel components for the mining industry, located in Newcastle. Larg

BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag

Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration

how cost structure influence in pricing a product?