Problem based on vision and mission statements, Business Management

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a) Mission statement refers to the avowal of an organisation's overall purpose, such as Nokia's "Connecting people..." It outlines the basis for setting the objectives of a business.

b) The role of mission and vision statements in a business organisation includes:

  • to have a clear purpose, i.e. what the business is trying to get
  • outlines the organisation's values
  • states the underlying purpose of an organisation's existence
  • serve to unify all corporate and people cultures within the workforce

 


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