Applying TQM that emphasizes customer service and employee teamwork to improve products to a business in which the goods they sell are smarts skill and judgment is not without its challenges. The essence of quality in this setting is the intelligence and vigor that lawyer brings to an assignment and its hard to formalize that. In a survey of fortune 500 firms 71% said that they would prefer law firms with TQM programs 4% of low firms actually have TQM programs 20 % of law firms were in the process of starting TQM and 46 % of law were planning to start TQM the term client focused quality ( CKQ) is being used by some law firms and consultants. At TQM firms phones are answered by the second ring, the accuracy timing and formats of bills are improved, and software is developed lo help lawyers manager their time.