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Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
A curve which touches each member of a family of curves and which is touched at each point by some member of the family is called the envelope of the family of curves. Example: Co
considering the concept of product life cycle, where would you put video games in their life cycle?
describe five challenes affecting markerters in 21st centuary
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
brief explanation on positioning
what is the difference between goods marketing and services marketing?
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