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Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
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Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
New Product development Process Idea Generation In the new-product development procedure, the first step is idea generation, which is the systematic discovery for new p
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
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