Model of the buyer behaviour, Marketing Management

Model of the buyer behaviour:

The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Marketing and environmental stimuli enter the buyer's consciousness. The buyer's characteristics and decision process lead to certain purchase decisions. The marketer task is to understand what happens in the buyer's consciousness between the arrival of outside stimuli and the buyer's purchase decisions. 

Posted Date: 9/19/2012 4:02:45 AM | Location : United States

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