Marketing principles and practices, Marketing Management

Assignment Help:

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income solely from government grants but, because of funding cuts, is under pressure to maintain existing services whilst operating more cost effectively. Recently, a government spokesperson publicly criticised public sector organisations claiming that they are expensive, lack skills found in the private sector, such as marketing and business acumen, and have a lack of understanding of the customers they are meant to serve.

Describe the lessons WV8 could learn from marketing principles and practices.

The recent criticism of public sector organisations like WV8 involves the claim that they lack 'basic skills in areas like marketing' and have a 'lack of understanding' of the customers it is meant to serve. This criticism may or may not be fair but clearly WV8 can learn from marketing principles and practices, despite the fact that this thinking was developed with the private sector in mind.

Customer focus

Identification of user wants and needs

Effective communication with customers

Market research 

 


Related Discussions:- Marketing principles and practices

Define the concept of integrated communication, Question 1: (a) Disting...

Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat

Consumer adoption process and its various stages, The consumer adoption pro...

The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li

Ten principles of reinvention , As per the Osborne and Gaebler, governments...

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

Explain about product positioning, Explain about product positioning? ...

Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co

Henry assael model of buying decision behaviour along with t, henry assael ...

henry assael model of buying decision behaviour along with the diagram

Effective service recovery, Problem 1: ‘Market segmentation is a delibe...

Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych

Define the market intelligent enterprise, Question 1: Leading edge comp...

Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th

Explain elements of marketing strategy, Question: (a) "The purpose of a...

Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa

Growth stage - product life cycle, Growth Stage The growth stage is th...

Growth Stage The growth stage is the manufacture life-cycle stage during which a product's sales begin climbing rapidly.    Early adopters will continue purchasing and l

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd