Marketing principles and practices, Marketing Management

Assignment Help:

WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income solely from government grants but, because of funding cuts, is under pressure to maintain existing services whilst operating more cost effectively. Recently, a government spokesperson publicly criticised public sector organisations claiming that they are expensive, lack skills found in the private sector, such as marketing and business acumen, and have a lack of understanding of the customers they are meant to serve.

Describe the lessons WV8 could learn from marketing principles and practices.

The recent criticism of public sector organisations like WV8 involves the claim that they lack 'basic skills in areas like marketing' and have a 'lack of understanding' of the customers it is meant to serve. This criticism may or may not be fair but clearly WV8 can learn from marketing principles and practices, despite the fact that this thinking was developed with the private sector in mind.

Customer focus

Identification of user wants and needs

Effective communication with customers

Market research 


Related Discussions:- Marketing principles and practices

Explain remedy under consumer protection act, Q. Explain Remedy Under Consu...

Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can

Explain about the tangible goods, Explain about the Tangible Goods   ...

Explain about the Tangible Goods   Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the

Cnc programming and process planning, Plastics processing (a) In injec...

Plastics processing (a) In injection molding, shrinkage is defined by the difference in size of the molded part (at room temperature) and the size of the mold cavity. The moldi

Explain the objectives of marketing research, Explain the objectives of mar...

Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics

Definition of product according to william j. stanton, Definition of produc...

Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta

Introduction to marketing communications, Introduction to Marketing Communi...

Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan

Corporate socil responsibility, what are your views of targeting of a produ...

what are your views of targeting of a product of children in todays world in case of ethicist?

What are facilitating participants of distribution channels, What are the f...

What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances

Explain about the increased benefits by retaining customers, Explain about ...

Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of

Marketing goods and services, SCENARIO ?You have created in 2009 a company ...

SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re

Write Your Message!

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd