Marketing organizational and planning, Marketing Management

Marketing Organizational Chart

584_Market organization chart.png

Marketing Plan

Designing a lunchbox menu for Children

The marketing plan should consist of expanding opportunities for business in catering companies and needs to satisfy the customer successfully. Marketing plan would be successful if there will be proper market segmentation of the customers in the market. The customer and the target market will be basically the mother and the potential customer needs to be determined in the first stage of the marketing plan. The good and high quality healthy foods with competitive prices will help the customer to know about the product that is lunchbox menu designing for children. (Wells, 2012)

The cost of the food should be generally low depending on the target market and the unique market should be the schools, universities and other districts of schools. The patterns and ideas of distribution should be based upon caterers and the distribution of foods and lunch boxes should be kept in a cold temperature to make it safe and healthy. Thus there should be good quality, healthy and safety food should be organized by the company. This will also create strong relationship with the customers and also it will create high value of positioning and reputation will be built in a positive manner. (Sharma, 2012)

When compare to the competitor's service, there should be some extra advantage need to be given for better profitability and great business. The promotion plan and strategy should based on low cost strategy and experts opinion like teacher and doctor will work a lot in this case otherwise use of mother will also help to increase and to expand the profit and business. The word of mouth helps a lot in this service and it should focus on convincing the target market very effectively and efficiently. Programs in local media channels such as newspapers, television and other effective mediums will also be very useful to promote the plan. (bplans.co.uk, 2012)

Thus the first step the lunch box menu for children, the company should conduct a small survey and should focus on questionnaire. The company should take help of local nutritionist and physicians who look for children or consulting about the growth of the children, and other medical shop, also run a campaign to provide information for healthy food and effect of that food for the children's growth. The point of interaction and campaign should run in various locations such as housing communities and other areas. (Maki, 2009)

Posted Date: 3/8/2013 12:10:25 AM | Location : United States







Related Discussions:- Marketing organizational and planning, Assignment Help, Ask Question on Marketing organizational and planning, Get Answer, Expert's Help, Marketing organizational and planning Discussions

Write discussion on Marketing organizational and planning
Your posts are moderated
Related Questions
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark

State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

email marketing are really work ? #. dimitapapers.com

Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy

formula for the calculation of the area of equilateral triangle

One side of a kite is 4 cm less than 3 times the length of another. If the perimeter is 32 cm, find the length of each side of the the kite.

What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

An example explaining all the stages of this process