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Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
explain the various approaches that are followed by fmcg companies in test marketing
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
CREATING STRATEGIC ADVANTAGE
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
CONSUMER MIND IS A BLACK BOX
Not sure how to calculate
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