Kinds of the packaging, Marketing Management

Kinds of the packaging:

1.       Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth paste, shoe polish etc.

2.       Family package: when the products are related in use and are of similar quality, the firm makes the packages identical for all products by using common features or all the packages. In this type of package system a producer uses similarly in the packages, material, appearance, method etc.

3.       Re - use package: it is also known as dual package. A producer sells the contents in such a package which can be re - used for other purposes after the product is consumed, the package has a secondary use after the contents are consumed. For instance, the glass jar of Nescafe instant coffee, and many other products are packed into in such a way that the package can be put into many uses.

4.       Multiple packages: the practice of placing several units in one container is known as multiple packaging. For instance, make up set Baby's care set, etc.

Posted Date: 9/19/2012 6:45:58 AM | Location : United States







Related Discussions:- Kinds of the packaging, Assignment Help, Ask Question on Kinds of the packaging, Get Answer, Expert's Help, Kinds of the packaging Discussions

Write discussion on Kinds of the packaging
Your posts are moderated
Related Questions


Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of


What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,

Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

Question 1: (a) Highlight what Business Continuity typically addresses in a business organization. (b) Explain how companies can use internal or external resources for disas

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl


please give target market assignment (introduction, content topic note and aknowledgement)