Kinds of the packaging, Marketing Management

Kinds of the packaging:

1.       Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth paste, shoe polish etc.

2.       Family package: when the products are related in use and are of similar quality, the firm makes the packages identical for all products by using common features or all the packages. In this type of package system a producer uses similarly in the packages, material, appearance, method etc.

3.       Re - use package: it is also known as dual package. A producer sells the contents in such a package which can be re - used for other purposes after the product is consumed, the package has a secondary use after the contents are consumed. For instance, the glass jar of Nescafe instant coffee, and many other products are packed into in such a way that the package can be put into many uses.

4.       Multiple packages: the practice of placing several units in one container is known as multiple packaging. For instance, make up set Baby's care set, etc.

Posted Date: 9/19/2012 6:45:58 AM | Location : United States







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