Importance of the marketing in a seller''s or buyer''s market, Marketing Management

Importance of the marketing in a Seller's or Buyer's market:

A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situation there is a tendency of growing monopolies. On the other hand buyer's market is one in which the supply of goods exceeds the demand. Every firm is eager to sell its goods but only that firm succeeds which adopts the scientific ways of the marketing of goods which means adopting the designs and the quality of the goods in to the accordance with the changing tastes and linkage of the common consumer's. Thus, the importance of the marketing in both a sellers and a buyer's market is great indeed. Thus, marketing is a potential force that commands high significance. Briefly any increase in the efficiency of marketing results in a lower cost of the distribution. Lower prices to consumers mean a real increase in the national income. Low prices are a boon to the entire population. Marketing process brings new verities of useful and quality goods to consumers. This helps in to improve the standard of the living. Marketing provides wide employment opportunities. It is marketing which has counted yesterday's luxuries to today's necessaries. It converts latent demand into effective demand. 

Posted Date: 9/19/2012 3:21:26 AM | Location : United States







Related Discussions:- Importance of the marketing in a seller''s or buyer''s market, Assignment Help, Ask Question on Importance of the marketing in a seller''s or buyer''s market, Get Answer, Expert's Help, Importance of the marketing in a seller''s or buyer''s market Discussions

Write discussion on Importance of the marketing in a seller''s or buyer''s market
Your posts are moderated
Related Questions
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the

Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t

Question 1: (a) What is meant by the term knowledge culture and what are the factors that influence it? (b) Discuss the view that the knowledge culture in all organisation


briefly explain the trend?


As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to

Introduction to Marketing Communications Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understan

A chair manufacturer finds that it costs $ 9800 to manufacture 270 chairs and $ 16675 to manufacture 520 chairs in one day, including all costs associated with the factory and the