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Importance of the marketing in a Seller's or Buyer's market:
A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situation there is a tendency of growing monopolies. On the other hand buyer's market is one in which the supply of goods exceeds the demand. Every firm is eager to sell its goods but only that firm succeeds which adopts the scientific ways of the marketing of goods which means adopting the designs and the quality of the goods in to the accordance with the changing tastes and linkage of the common consumer's. Thus, the importance of the marketing in both a sellers and a buyer's market is great indeed. Thus, marketing is a potential force that commands high significance. Briefly any increase in the efficiency of marketing results in a lower cost of the distribution. Lower prices to consumers mean a real increase in the national income. Low prices are a boon to the entire population. Marketing process brings new verities of useful and quality goods to consumers. This helps in to improve the standard of the living. Marketing provides wide employment opportunities. It is marketing which has counted yesterday's luxuries to today's necessaries. It converts latent demand into effective demand.
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
select a company and explain th marketing mix
how competitor respond to price change
Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
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