Importance of the marketing in a seller''s or buyer''s market, Marketing Management

Importance of the marketing in a Seller's or Buyer's market:

A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situation there is a tendency of growing monopolies. On the other hand buyer's market is one in which the supply of goods exceeds the demand. Every firm is eager to sell its goods but only that firm succeeds which adopts the scientific ways of the marketing of goods which means adopting the designs and the quality of the goods in to the accordance with the changing tastes and linkage of the common consumer's. Thus, the importance of the marketing in both a sellers and a buyer's market is great indeed. Thus, marketing is a potential force that commands high significance. Briefly any increase in the efficiency of marketing results in a lower cost of the distribution. Lower prices to consumers mean a real increase in the national income. Low prices are a boon to the entire population. Marketing process brings new verities of useful and quality goods to consumers. This helps in to improve the standard of the living. Marketing provides wide employment opportunities. It is marketing which has counted yesterday's luxuries to today's necessaries. It converts latent demand into effective demand. 

Posted Date: 9/19/2012 3:21:26 AM | Location : United States







Related Discussions:- Importance of the marketing in a seller''s or buyer''s market, Assignment Help, Ask Question on Importance of the marketing in a seller''s or buyer''s market, Get Answer, Expert's Help, Importance of the marketing in a seller''s or buyer''s market Discussions

Write discussion on Importance of the marketing in a seller''s or buyer''s market
Your posts are moderated
Related Questions
Define international marketing and furnish its features

What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo

Ask question #Minimum 30 page accepted#

Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of

if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?

Discuss briefly about product identification elements

what are the different retail strategies

How should shoppers Stop develop its demand forecasts?

What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character

What is Time Utility in marketing? Time Utility: Marketers give time utility to their customers by giving their products while the customer wants them. For instance, Aut