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What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
my sir is ask for project in clss 11th for final exam assingement project
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
explain right to safety
Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
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