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Question: Your organization has recently set up an advisory unit for assisting small and medium enterprises. You have to advise a small company about its product portfolio. Pre
What is the way to approach the customer in personal selling process? Approaching the Customer: In this step sales person must know how to meet the outlook and what is t
Answer for a caselet
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing
Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in
Explain about the public carriers or transport carriers in distribution channels. Public carriers or transport carriers: Transportation makes a cost centre within distrib
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
Evaluate the priomotional strategies that can be used by retailers
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
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