Generic product, Marketing Management

Assignment Help:

Generic Product

A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality compared to its branded counterparts.


Related Discussions:- Generic product

State the objectives of marketing communications, State the Objectives of m...

State the Objectives of marketing communications Objectives of this module are to:   Examine concept of exchange in the marketing context;   Assess role of promotion in t

What is direct marketing, What is Direct Marketing Growing utilisation ...

What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised

Explain the Cognitive response - marketing communications, Definition conce...

Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience

HENRY ASSAEL MODEL, Q-2 Explain Henry Assael Model of buying decision beh...

Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Competitiveadvantages, importance of Balancing Customer and Competitor Orie...

importance of Balancing Customer and Competitor Orientations

What is the focus of marketing concept, What is the focus of marketing conc...

What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv

Explain about promotion mix, Q. Explain about Promotion Mix? Meaning: ...

Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde

What are the purchasing procedures, Question 1: Explain why purchasing ...

Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu

What are the strategic benefits in e-commerce, What are the strategic benef...

What are the strategic benefits in e-commerce? Strategic Benefits: This helps to reduce labour cost and delivery time and also the cost incurred within the given areas:

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd