Forecasting method, Marketing Management

Assignment Help:

Q :  Regress widget sales on time and add the (a) line, (b) linear equation and (c) R2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.   Also, please characterize the trend if one appears to exist in the data (be specific).

Q:  Take your understanding of seasonality from Q1 and use this understanding to employ a 3 month moving average to capture this seasonality effect.  Please describe your forecasting method in words (8) and then implement this forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column G).  Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, and MAPE using the appropriate columns I-AF). 

For example, suppose that you observe an 8 period season (see Figure 1).  You might develop a forecasting model for the NEXT SEASON that is based on observations from the PREVIOUS SEASON!  For a more specific example, (see Figure 1) a 3-period moving average forecast for period 13 might appropriately be based on an average of periods (4,5 & 6)!  To visualize this example, please see Figure 1.

 

Figure 1: Example of Seasonality (for example purposes only - - graph not based on actual exam data)

Q Consider both the forecasting method that you examined in Q5 in combination with the forecasting method that you examined in Q4.  Combine these two methods to create a new forecasting method.  Both describe this method in words (8) and implement this new forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column h). Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, MAPE using the appropriate columns I-AF) in comparison to the forecasts in Q2 and Q5 (1).  Why is this (or is this not) a better forecasting method (2)?


Related Discussions:- Forecasting method

What are the problems with green marketing, What are the problems with gree...

What are the problems with green marketing? Problems with green marketing: During using green marketing the firms should overcome a number of potential problems. Those proble

What are the purchasing procedures, Question 1: Explain why purchasing ...

Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu

Inerfa ce, What are sabmiller interfaces with loqgistics, marketing, distri...

What are sabmiller interfaces with loqgistics, marketing, distribution

What is social responsibility marketing, What is social responsibility mark...

What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t

Forms of product or service promotion, Forms of Consumer Promotion: 1 ...

Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma

Percenta, i dont understand a math question it says: A cclass of students c...

i dont understand a math question it says: A cclass of students conduct a servey of 1,000 students. The servey reveals 20% of the students speak spanish. How many students is that?

What are the certain limitations of packaging, What are the certain limitat...

What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different

Describe about the sales promotion tool, Describe about the Sales promotion...

Describe about the Sales promotion tool Advertising and sales promotion are tools which allow for a high level of control by the sponsor while public relations, and publicity in

Enumerate about the non-durable goods, Enumerate about the Non-durable Good...

Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s

Marketing segmentation concepts , Describe the concept of market segmentati...

Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd