Forecasting method, Marketing Management

Assignment Help:

Q :  Regress widget sales on time and add the (a) line, (b) linear equation and (c) R2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.   Also, please characterize the trend if one appears to exist in the data (be specific).

Q:  Take your understanding of seasonality from Q1 and use this understanding to employ a 3 month moving average to capture this seasonality effect.  Please describe your forecasting method in words (8) and then implement this forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column G).  Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, and MAPE using the appropriate columns I-AF). 

For example, suppose that you observe an 8 period season (see Figure 1).  You might develop a forecasting model for the NEXT SEASON that is based on observations from the PREVIOUS SEASON!  For a more specific example, (see Figure 1) a 3-period moving average forecast for period 13 might appropriately be based on an average of periods (4,5 & 6)!  To visualize this example, please see Figure 1.

 

Figure 1: Example of Seasonality (for example purposes only - - graph not based on actual exam data)

Q Consider both the forecasting method that you examined in Q5 in combination with the forecasting method that you examined in Q4.  Combine these two methods to create a new forecasting method.  Both describe this method in words (8) and implement this new forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column h). Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, MAPE using the appropriate columns I-AF) in comparison to the forecasts in Q2 and Q5 (1).  Why is this (or is this not) a better forecasting method (2)?


Related Discussions:- Forecasting method

Why packaging?, Reason for the growth of packaging: 1.       Self serv...

Reason for the growth of packaging: 1.       Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000

Explain about the advertisement and economy in marketing, Explain about the...

Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi

What are tangible advantages in e-commerce, What are tangible advantages in...

What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.

What are psychological factors of consumer behaviour, What are the psycholo...

What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik

Explain target marketing strategy or product levels, 1. Discuss Lipton's b...

1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t

Marketing mix communication, Marketing mix communication Organisations ...

Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic

What are focus and drawback of production concept, What are focus and drawb...

What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product

What types of tools use in business promotion scheme, What types of tools u...

What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales

Homework, Suppose a greeting card is 4 inches long on one side. About how l...

Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd