Forecasting method, Marketing Management

Assignment Help:

Q :  Regress widget sales on time and add the (a) line, (b) linear equation and (c) R2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.   Also, please characterize the trend if one appears to exist in the data (be specific).

Q:  Take your understanding of seasonality from Q1 and use this understanding to employ a 3 month moving average to capture this seasonality effect.  Please describe your forecasting method in words (8) and then implement this forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column G).  Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, and MAPE using the appropriate columns I-AF). 

For example, suppose that you observe an 8 period season (see Figure 1).  You might develop a forecasting model for the NEXT SEASON that is based on observations from the PREVIOUS SEASON!  For a more specific example, (see Figure 1) a 3-period moving average forecast for period 13 might appropriately be based on an average of periods (4,5 & 6)!  To visualize this example, please see Figure 1.

 

Figure 1: Example of Seasonality (for example purposes only - - graph not based on actual exam data)

Q Consider both the forecasting method that you examined in Q5 in combination with the forecasting method that you examined in Q4.  Combine these two methods to create a new forecasting method.  Both describe this method in words (8) and implement this new forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column h). Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, MAPE using the appropriate columns I-AF) in comparison to the forecasts in Q2 and Q5 (1).  Why is this (or is this not) a better forecasting method (2)?


Related Discussions:- Forecasting method

Differentiated pricing, Differentiated pricing  - Some of the firms char...

Differentiated pricing  - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is

Marketing information system and marketing research, What is different betw...

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas

Explain types of unfair trade practices, Q. Explain types of Unfair Trade P...

Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th

What is the focus of selling concept, What is the focus of selling concept?...

What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres

Core concepts, what are the core concepts of marketing

what are the core concepts of marketing

Explain the stage involved in the product life cycle concept, QUESTION 1 ...

QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to

Introduction to market segmentation, Market segmentation Concept and d...

Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd