Forecasting method, Marketing Management

Assignment Help:

Q :  Regress widget sales on time and add the (a) line, (b) linear equation and (c) R2 (variance explained) to the graph you created in Q3.  Please explain the meaning of each.   Also, please characterize the trend if one appears to exist in the data (be specific).

Q:  Take your understanding of seasonality from Q1 and use this understanding to employ a 3 month moving average to capture this seasonality effect.  Please describe your forecasting method in words (8) and then implement this forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column G).  Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, and MAPE using the appropriate columns I-AF). 

For example, suppose that you observe an 8 period season (see Figure 1).  You might develop a forecasting model for the NEXT SEASON that is based on observations from the PREVIOUS SEASON!  For a more specific example, (see Figure 1) a 3-period moving average forecast for period 13 might appropriately be based on an average of periods (4,5 & 6)!  To visualize this example, please see Figure 1.

 

Figure 1: Example of Seasonality (for example purposes only - - graph not based on actual exam data)

Q Consider both the forecasting method that you examined in Q5 in combination with the forecasting method that you examined in Q4.  Combine these two methods to create a new forecasting method.  Both describe this method in words (8) and implement this new forecasting method (forecast through period 33) in Excel (10) (use "Data" tab, column h). Once you have completed implementing this method, assess its performance (RSFE, MAD, MSE, MAPE using the appropriate columns I-AF) in comparison to the forecasts in Q2 and Q5 (1).  Why is this (or is this not) a better forecasting method (2)?


Related Discussions:- Forecasting method

What is socio-cultural segmentation, What is Socio-Cultural Segmentation? ...

What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c

Quality standard iso 9000 certification to 2tw, The company 2TW manufacture...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Concept of position against competition strategy, What is concept of Positi...

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

Illustrates export path of entry in direct and indirect ways, Illustrates t...

Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h

Discuss the implications of dd''s activities, The DD drinks company was fou...

The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor

Explain the concept of web marketing, Explain the concept of Web marketing....

Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format

How you will you measure the effectiveness of the ads, Q. How you will you ...

Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor

Channel levels, Channel levels: The producer and the final customer ar...

Channel levels: The producer and the final customer are part of every channel. We will use the number of intermediary levels to designate the length of a channel. 1. Chann

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd