Explain the various elements of the marketing process, Marketing Management

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromising performance and battery life. They use low-power Intel Core processors, solid-state drives, and unibody chassis to help meet these criteria. You have been hired by Intel Corporation to promote these newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and prepare a word document report on the following:

1) Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for Intel.

2) Show macro and micro environmental factors which influence marketing decisions.

3) Demonstrate how buyer behaviour affects marketing activities in different buying situations.

4) Propose segmentation criteria to be used for convertible ultrabooks in different markets and choose a targeting strategy for it. Also propose new positioning for these convertible ultrabooks.

5) Explain how products are developed to sustain competitive advantage.

6) Explain how distribution is arranged to provide customer convenience.

7) Explain how prices are set to reflect an organisation's objectives and market conditions.

8) Illustrate how promotional activity is integrated to achieve marketing objectives and analyse the additional elements of the extended marketing mix.

Posted Date: 4/2/2013 1:44:17 AM | Location : United States







Related Discussions:- Explain the various elements of the marketing process, Assignment Help, Ask Question on Explain the various elements of the marketing process, Get Answer, Expert's Help, Explain the various elements of the marketing process Discussions

Write discussion on Explain the various elements of the marketing process
Your posts are moderated
Related Questions
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t

how should shoppers'''' Stop develop its demand forecast?

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p


Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is

Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta

Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an

Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has

What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen

What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks