Explain the various elements of the marketing process, Marketing Management

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromising performance and battery life. They use low-power Intel Core processors, solid-state drives, and unibody chassis to help meet these criteria. You have been hired by Intel Corporation to promote these newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and prepare a word document report on the following:

1) Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for Intel.

2) Show macro and micro environmental factors which influence marketing decisions.

3) Demonstrate how buyer behaviour affects marketing activities in different buying situations.

4) Propose segmentation criteria to be used for convertible ultrabooks in different markets and choose a targeting strategy for it. Also propose new positioning for these convertible ultrabooks.

5) Explain how products are developed to sustain competitive advantage.

6) Explain how distribution is arranged to provide customer convenience.

7) Explain how prices are set to reflect an organisation's objectives and market conditions.

8) Illustrate how promotional activity is integrated to achieve marketing objectives and analyse the additional elements of the extended marketing mix.

Posted Date: 4/2/2013 1:44:17 AM | Location : United States







Related Discussions:- Explain the various elements of the marketing process, Assignment Help, Ask Question on Explain the various elements of the marketing process, Get Answer, Expert's Help, Explain the various elements of the marketing process Discussions

Write discussion on Explain the various elements of the marketing process
Your posts are moderated
Related Questions

Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into

Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control

what are advantages and disadvantages of five maketing philosophies

The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,

Q. What is Advertising Agency? Advertising Industry engages three major components. Advertiser, Media and advertising agency. The person who makes a decision to advertise the p

assignment theory for budgeting decision

Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price.  A marketer wouldn't like to ch

Consumer Behaviour       Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump

Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi