Explain the various elements of the marketing process, Marketing Management

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromising performance and battery life. They use low-power Intel Core processors, solid-state drives, and unibody chassis to help meet these criteria. You have been hired by Intel Corporation to promote these newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and prepare a word document report on the following:

1) Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for Intel.

2) Show macro and micro environmental factors which influence marketing decisions.

3) Demonstrate how buyer behaviour affects marketing activities in different buying situations.

4) Propose segmentation criteria to be used for convertible ultrabooks in different markets and choose a targeting strategy for it. Also propose new positioning for these convertible ultrabooks.

5) Explain how products are developed to sustain competitive advantage.

6) Explain how distribution is arranged to provide customer convenience.

7) Explain how prices are set to reflect an organisation's objectives and market conditions.

8) Illustrate how promotional activity is integrated to achieve marketing objectives and analyse the additional elements of the extended marketing mix.

Posted Date: 4/2/2013 1:44:17 AM | Location : United States

Related Discussions:- Explain the various elements of the marketing process, Assignment Help, Ask Question on Explain the various elements of the marketing process, Get Answer, Expert's Help, Explain the various elements of the marketing process Discussions

Write discussion on Explain the various elements of the marketing process
Your posts are moderated
Related Questions
6. Cubic Splines (Matlab) (6 points) (a) Use Matlab to create a regular grid x of data points in the range from 0 to 10 with a grid spacing h = 0:5. Calculate an array y of values

1.if you were one of the other foremen, what could oyu do to make Rajinder''s transaction easier? 2. what would you have done if you were in Rajinder''s shoes? why?

Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med

State the term - Price Price is the amount charged for a service or product. It's the second most important  element in marketing mix. Fixing the price of product is a tri

Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?

1.Considering the concept of product life cycle, where would you put video games in their life cycle?

What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks

identify and explain four common segmenting variables

Questions Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that count

technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns