Explain the various elements of the marketing process, Marketing Management

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromising performance and battery life. They use low-power Intel Core processors, solid-state drives, and unibody chassis to help meet these criteria. You have been hired by Intel Corporation to promote these newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and prepare a word document report on the following:

1) Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for Intel.

2) Show macro and micro environmental factors which influence marketing decisions.

3) Demonstrate how buyer behaviour affects marketing activities in different buying situations.

4) Propose segmentation criteria to be used for convertible ultrabooks in different markets and choose a targeting strategy for it. Also propose new positioning for these convertible ultrabooks.

5) Explain how products are developed to sustain competitive advantage.

6) Explain how distribution is arranged to provide customer convenience.

7) Explain how prices are set to reflect an organisation's objectives and market conditions.

8) Illustrate how promotional activity is integrated to achieve marketing objectives and analyse the additional elements of the extended marketing mix.

Posted Date: 4/2/2013 1:44:17 AM | Location : United States







Related Discussions:- Explain the various elements of the marketing process, Assignment Help, Ask Question on Explain the various elements of the marketing process, Get Answer, Expert's Help, Explain the various elements of the marketing process Discussions

Write discussion on Explain the various elements of the marketing process
Your posts are moderated
Related Questions
Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d

Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational

Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)

The Impact of the salesman on the turn over of a non alcoholic beverage producer.

A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours

Explain the stages in the Product Life Cycle with examples.

Break-Even Analysis   Break-even pricing (target profit pricing) is  tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta

#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi

CONSUMER MIND IS A BLACK BOX-DISCUSS

Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th