Explain the various elements of the marketing process, Marketing Management

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromising performance and battery life. They use low-power Intel Core processors, solid-state drives, and unibody chassis to help meet these criteria. You have been hired by Intel Corporation to promote these newly breed of convertible ultrabooks. You have been asked to carry out the given tasks and prepare a word document report on the following:

1) Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for Intel.

2) Show macro and micro environmental factors which influence marketing decisions.

3) Demonstrate how buyer behaviour affects marketing activities in different buying situations.

4) Propose segmentation criteria to be used for convertible ultrabooks in different markets and choose a targeting strategy for it. Also propose new positioning for these convertible ultrabooks.

5) Explain how products are developed to sustain competitive advantage.

6) Explain how distribution is arranged to provide customer convenience.

7) Explain how prices are set to reflect an organisation's objectives and market conditions.

8) Illustrate how promotional activity is integrated to achieve marketing objectives and analyse the additional elements of the extended marketing mix.

Posted Date: 4/2/2013 1:44:17 AM | Location : United States







Related Discussions:- Explain the various elements of the marketing process, Assignment Help, Ask Question on Explain the various elements of the marketing process, Get Answer, Expert's Help, Explain the various elements of the marketing process Discussions

Write discussion on Explain the various elements of the marketing process
Your posts are moderated
Related Questions
Briefly describe Hofstede's dimensions of national culture. Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM

Penetration Pricing This term is refers to a pricing strategy that dictates that the price of an item being introduced into a market should be set as low as possible to develop

I WANT TO KNOW THAT WHAT IS INTERNET OF THE FUTURE WHAT IS WHAT I AM CURRENTLY STUDING IN MY MASTERS OF BUSINESS ADMINISTRATION ABOUT CUSTOMIZATION WOULD YOU KINDLY PROVIDE ME SOME

Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,

Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d

process involved in designing channels

Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th

What is advertising in functions facilitating exchange? Advertising: Advertising has become a significant function of marketing into the competitive world. This helps to s

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

what are the inbound logistic,operation,out bound logistic in service industry