Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Explain in brief about Relational Communications
Orientation
Explanation
Information
and promotion
Communications are used to persuade people into product purchase, through mass media communications. The emphasis is on rational, product-based information.
Process and Imagery
Communications are used to influence the different stages of the purchase process that customers experience. A range of tools are used. The emphasis is on product imagery and emotional messages.
Integration
Communication resources are used in an efficient and effective way to enable customers to have a clear view of the brand proposition. The emphasis is on strategy, on media neutrality, and on a balance between rational and emotional communication.
Relational
Communications are used as an integral part of the different relationships that organisations share with customers. The emphasis is on mutual value and meaning, plus recognition of the different communication needs and processing styles of different stakeholder groups.
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro
does the marketing exits solely to increase the profits
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good. (b) Describe with example t
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?
explain consumer mind is a black box
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd