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Explain about the microenvironment of a company.
The Company’s Microenvironment:
The forces close to the company, affect its capability to serve its customers, the company, customer markets, market channel firms, competitors and publics, which combine to comprise the firm’s value delivery system.
Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order
Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho
type of labeling
Considering the concept of product life cycle, where would you put video games in their life cycle
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
considering the concept of product life cycle, where would you put video games in their life cycle
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
key criteria for strategy selection by providing appropriateexamples
explain the various approaches that are followed by fmcg companies in test marketing
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
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