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Explain about the microenvironment of a company.
The Company’s Microenvironment:
The forces close to the company, affect its capability to serve its customers, the company, customer markets, market channel firms, competitors and publics, which combine to comprise the firm’s value delivery system.
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WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic
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