Explain about the direct-response media, Marketing Management

Explain about the direct-response media

In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbers to encourage a direct response are a derivative of advertising. Though, direct response can also be incorporated within personal selling through telemarketing and sales promotions with competitions to build market knowledge and develop the database which is the key to direct marketing approach.

 

Posted Date: 9/19/2013 2:00:14 AM | Location : United States







Related Discussions:- Explain about the direct-response media, Assignment Help, Ask Question on Explain about the direct-response media, Get Answer, Expert's Help, Explain about the direct-response media Discussions

Write discussion on Explain about the direct-response media
Your posts are moderated
Related Questions
Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne

As an interviewer, i need a list of at least 10 appropriate questions to discuss ask this person.

what is the significance of retail as an industry

consumer mind is a black box discuss

Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil


What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos

difference between the personal selling and salesmanship?

Give the example of direct marketing For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For i

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide