Discuss the importance of customer care, Marketing Management

Question:

"Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good customer service is (and isn't), but I think this definition by ACA Group sums up what excellent customer service is beautifully: excellent customer service (is) the ability of an organization to constantly and consistently exceed the customer's expectations".

(a) Customer care is at the heart of any successful service organization. Discuss the importance of customer care?

(b) There are numerous benefits for a company to properly deal with customer complaints. Select any service organization and describe the benefits of appropriately rectifying a customer complaint.

Posted Date: 12/2/2013 1:04:48 AM | Location : United States







Related Discussions:- Discuss the importance of customer care, Assignment Help, Ask Question on Discuss the importance of customer care, Get Answer, Expert's Help, Discuss the importance of customer care Discussions

Write discussion on Discuss the importance of customer care
Your posts are moderated
Related Questions
Question 1: Describe the types of new service developments and its stages Introduction Detail explanation on types of new service development and its stages Diag

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Let the node at which we are starting be called the initial node. Let the distance of node Y be the distance from the initial node to Y. Dijkstra's algorithm will assign some initi

Define the Publicity - Promotion This is a non-paid process of generating wide range of communication to contribute a favourable attitude towards product and organisation.  Y

Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport

how to write a channel design decision: intensive, selective and exclusive

How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?

Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part

what is creative selling and what are its advantages?

Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.