Differentiate between horizontal and vertical conflicts, Marketing Management

Question:

(a) Members of the marketing channel perform eight key functions. Describe these functions.

(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.

(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:

1. Travel Agents
2. Tour Wholesalers
3. Hotel Sales Representatives
4. Global Distribution systems
5. Internet

Posted Date: 11/30/2013 2:31:02 AM | Location : United States







Related Discussions:- Differentiate between horizontal and vertical conflicts, Assignment Help, Ask Question on Differentiate between horizontal and vertical conflicts, Get Answer, Expert's Help, Differentiate between horizontal and vertical conflicts Discussions

Write discussion on Differentiate between horizontal and vertical conflicts
Your posts are moderated
Related Questions
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

The product margin is calculated as product sales minus the direct costs of selling the product.

Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,

Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t

In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.

What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global

does the marketing exits solely to increase the profits

Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question

Market segmentation producer or how to segment the market: 1.       Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v

Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with