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Question:
(a) Members of the marketing channel perform eight key functions. Describe these functions.
(b) Differentiate between horizontal conflicts and vertical conflicts that may arise among distribution channels.
(c) The number of channel levels can vary from simple and direct marketing where the manufacturer sells directly to the consumer, to complex distribution systems involving several layers of channel members. Using the hospitality sector as example, discuss the role and relevance of the following intermediaries:
1. Travel Agents 2. Tour Wholesalers 3. Hotel Sales Representatives 4. Global Distribution systems 5. Internet
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Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
1.Value delivery process and value chain 2.A holistic marketing framework 3.Business unit strategic planning 4.Internal records 5.Demographic environment
consumer mind is a black box
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the sum of square of two is 13 and the sum of thrice the smaller the larger is 12.what are the numbers?
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
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