Differance between low-context and high-context cultures, Marketing Management


  1. Explain how an overseas nation's level of economic infrastructure can influence an international marketer's decision as to the viability of marketing to that country. How might a nation's stage of economic development influence the international marketing mix strategy for that country? Give examples from a selected Asia Pacific nation to illustrate your answer.
  2. Discuss the differences in business negotiation styles between low-context and high-context cultures. Explain how your firm should prepare for negotiations in a high context culture.
  3. Outline the key political and legal issues that a manufacturer of food products from Australia would have to take into consideration when developing its marketing mix strategies for an international market.
  4. What are the factors which have contributed to the growth of interest in, and concern for, the environment? How does the importance of the environmental movement vary across different markets and economic systems? Provide recommendations for your firm on appropriate actions when undertaking operations in a South East Asian market.


Posted Date: 2/18/2013 12:20:36 AM | Location : United States

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