Desk based research, Marketing Management

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant role in determining our place in the new global economy. As Australia's economic development is very much linked with Asia, more and more Australian expatriates and business people need to deal with Asian counterparts. Australian business organisations therefore need to analyse the particular country's political-economic situation, and cultural values, and educate people in cross-cultural differences before they go abroad. This is a main ingredient for successful business relations, negotiation, communication and the development of trust. Minter (2008) argues that the managers are transplanted to international business culture with little or no training and the major tool used in the selection method is the interview process and consequent judgmental impressions made by those screening the candidate.

Instruction

Using both literature and research data (existing survey research):

1. Conceptualize and highlight issues surrounding selection and preparation of Australian Managers for cross border assignments.

2. Raise questions about the criteria used for selection of managers and the essential preparation methods employed by the international firms.

3. Address some of the causes of the current situation of premature return of expatriates, including a discussion of the importance of selection criteria and cross cultural training and their effectiveness.

4. Suggest many future research questions to further understand how the wrong selection and preparation could flop cross border assignments.

Posted Date: 2/22/2013 1:04:44 AM | Location : United States







Related Discussions:- Desk based research, Assignment Help, Ask Question on Desk based research, Get Answer, Expert's Help, Desk based research Discussions

Write discussion on Desk based research
Your posts are moderated
Related Questions
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta

Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for

Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product

What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.

Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p

Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

The percent of sales one product earns in relation to total market sales for all products in that category.