Desk based research, Marketing Management

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant role in determining our place in the new global economy. As Australia's economic development is very much linked with Asia, more and more Australian expatriates and business people need to deal with Asian counterparts. Australian business organisations therefore need to analyse the particular country's political-economic situation, and cultural values, and educate people in cross-cultural differences before they go abroad. This is a main ingredient for successful business relations, negotiation, communication and the development of trust. Minter (2008) argues that the managers are transplanted to international business culture with little or no training and the major tool used in the selection method is the interview process and consequent judgmental impressions made by those screening the candidate.

Instruction

Using both literature and research data (existing survey research):

1. Conceptualize and highlight issues surrounding selection and preparation of Australian Managers for cross border assignments.

2. Raise questions about the criteria used for selection of managers and the essential preparation methods employed by the international firms.

3. Address some of the causes of the current situation of premature return of expatriates, including a discussion of the importance of selection criteria and cross cultural training and their effectiveness.

4. Suggest many future research questions to further understand how the wrong selection and preparation could flop cross border assignments.

Posted Date: 2/22/2013 1:04:44 AM | Location : United States







Related Discussions:- Desk based research, Assignment Help, Ask Question on Desk based research, Get Answer, Expert's Help, Desk based research Discussions

Write discussion on Desk based research
Your posts are moderated
Related Questions
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor

Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv

A negative reaction on the part of buyer to price change by your company

What are the requirements to make finished goods for consumers? All needs to make finished goods for consumers are as given below: i. Installations: For producing any prod

What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres

who is a consumer

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma

Question 1: (a) What is a communication brief (or a creative brief), and how is it typically outlined? (b) Why is an IMC campaign difficult to evaluate? (c) Explain how