Desk based research, Marketing Management

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant role in determining our place in the new global economy. As Australia's economic development is very much linked with Asia, more and more Australian expatriates and business people need to deal with Asian counterparts. Australian business organisations therefore need to analyse the particular country's political-economic situation, and cultural values, and educate people in cross-cultural differences before they go abroad. This is a main ingredient for successful business relations, negotiation, communication and the development of trust. Minter (2008) argues that the managers are transplanted to international business culture with little or no training and the major tool used in the selection method is the interview process and consequent judgmental impressions made by those screening the candidate.

Instruction

Using both literature and research data (existing survey research):

1. Conceptualize and highlight issues surrounding selection and preparation of Australian Managers for cross border assignments.

2. Raise questions about the criteria used for selection of managers and the essential preparation methods employed by the international firms.

3. Address some of the causes of the current situation of premature return of expatriates, including a discussion of the importance of selection criteria and cross cultural training and their effectiveness.

4. Suggest many future research questions to further understand how the wrong selection and preparation could flop cross border assignments.

Posted Date: 2/22/2013 1:04:44 AM | Location : United States







Related Discussions:- Desk based research, Assignment Help, Ask Question on Desk based research, Get Answer, Expert's Help, Desk based research Discussions

Write discussion on Desk based research
Your posts are moderated
Related Questions
How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot

Factors influencing pricing decisions

What is a media plan? A media plan is a comprehensive plan of all the outside advertising and promotional activities of the business for a particular period. Generally the peri

typesa of branding like producer''s name,picture-figure,name of product,colour

Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde

Advantage of the direct marketing: 1.       Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful

Marketing analysis: Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment t

how do i simplify 7ab(to the -2 power) divided by 3w

a survey is classified as successful if usable data is obtained from it. Let Ai denote the event that at most i repetitions of the survey are required for success. Use set notation

What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c