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Define the concept of strategy decision in product line.
An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As given example, the Marketing Manager of a fan manufacturing company has to choose whether he must sell all types of fans including ceiling, pedestal and table fans of all standard size and in different price ranges to suit the pocket of customers of all income groups. He may decide to market a full product line or restricted product.
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati
explain Henry Assael Model of buying decision behaviour along with diagram
What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
comprehensive discussion about promotion and adverising
Name the factors affecting pricing decisions a) Cost b) Demand c) Competition d) Marketing Objectives e) Government Regulation
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