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Define one disadvantage of online buyers when dealing with unfamiliar sellers.
One disadvantage of online buyers:
Lack of trust is there observably as buyer cannot physically observe the seller. When Trust is a qualitative function, this develops along with time and goodwill.
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
#ques1. “Consumer mind is a Black Box” –Discusstion..
explain the various approaches that are followed by FMCG companies in test marketing
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will
suppliers of a hotel have
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