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Characteristics of the promotional types:
Small (one to one)
Lower per viewer or reader
None for the media space and time; can be moderate costs for press releases and promotional materials but not met by the advertiser
High per customer
Moderate per customer
No formula sponsor in that media are not paid
Control over content and pricement
None (controlled by the media)
To appeal to a mass audience at a reasonable cost, and create awareness and favourable attitudes
To reach a mass audience with an independently reported message
To deal with individual consumers, to resolve Q., to resolve to close sales
To stimulate short run sales, to increase the impulse purchases
Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory. Yo
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Solving Customer Problems in Ways They Never Imagined
case study questions to be answered.
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Question1 Suppose you are the brand manager for Subtle, a lightly scented shampoo aimed at women. Sales of your product have been declining. Exploratory research suggests your
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