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Question 1:
(a). Define the term "marketing" and explain the five key tasks of marketing
(b). Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan and tactical marketing plan
(c). Identify and briefly explain the contents of a marketing plan
Question 2:
(a). List and briefly characterize the factors influencing consumer behaviour
(b). Using a relevant example for each describe the different steps involved in a buyer buying decision process and a business buying decision process.
Develop a strategy to help work teams implement change 1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
#ques1. “Consumer mind is a Black Box” –Discusstion..
what type of co branding is Nike and Apple involved into?
what is core markiting
traveling salesman problem examples showing table and graphs
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe
Considering the concept of product life cycle, where would you put video games in their life cycle
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