7ps, Marketing Management

how the hotel industry use 7ps
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Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i

Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of

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Explain the various approaches that are followed by FMCG companies in test marketing

Explain the various approaches that are followed by FNCG companies in test marketing

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