What marketing methods are used in marketing research, Marketing Research

Assignment Help:

What types of personal interviewing methods are used in marketing research?

Answer

Personal interviewing methods used in marketing research are generally classified into in-home interviews, mall-intercept interviews, executive interviews and purchase intercept interviews. In-home interviews are conducted in respondent's home with a structured question and answer exchange between respondent and the interviewer. As respondent is in the comfort of their home likelihood of them answering the questions is higher in comparison. In case of executive interview, exchange happens in the office of business executive. These sorts of interviews are conducted to gather industry related or market related information. Mall-intercept interviews, as name suggests, are face-to-face personal interviews which occur in a shopping mall. Mall shoppers are stopped and asked for feedback or specific issues. In the case of purchase-intercept interviews respondents are stopped and asked for feedback on the product bought.

 


Related Discussions:- What marketing methods are used in marketing research

Post-shipment credit in foreign currency , Post-shipment Credit in Foreign ...

Post-shipment Credit in Foreign Currency : The exporters have the option of availing of export credit at the post-shipment stage either in rupee or in foreign currency. The credit

Market structure, 1. Perfect competitive and monopoly are extreme market st...

1. Perfect competitive and monopoly are extreme market structures,theoretically show garphically the short run equilibrium of both markets.To what extent are these markets realisti

General provisions regarding exports and imports, GENERAL PROVISIONS REGARD...

GENERAL PROVISIONS REGARDING EXPORTS AND IMPORTS : As you know that the policy aims at promoting the exports and liberalising the imports. Let us first study the general provisi

Duty drawback scheme, DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is...

DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is governed by the 'Customs and Central Excise Duties Drawback Rules' compiled and notified by 'Drawback Directorate' of the Depa

Swot analysis, Describe video games market segmentation  Segmentation cr...

Describe video games market segmentation  Segmentation criteria -Do SWOT analysis (Nintendo, Sony/Playstation, Microsoft/Xbox) -Define and describe Nintendo Wii Target mar

Buying centre concept, Q. Buying centre concept? Applying the buying ce...

Q. Buying centre concept? Applying the buying centre concept The decision-making unit in a purchasing organisation consists of the buying centre. This is invented of the dec

Analyse the retail market, Mr Adidike, owner of Adidike Shoes, has come to ...

Mr Adidike, owner of Adidike Shoes, has come to you with a request to analyse the Australian retail shoe market. Adidike Shoes currently makes men's sports shoes but Mr Adidike wou

Give a overview of organizational buying behavior, Q: Give a descriptive ov...

Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu

Core Aspects of Markting, If asking custoemrs if they have problems, would ...

If asking custoemrs if they have problems, would it be exchange function of marketing?

Describe an e-marketing strategy, Question: You are a newly installed m...

Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd