What is neutral alternative in dichotomous, Marketing Research

Assignment Help:

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind?

Answer                                                           

If a neutral alternative isn't included, respondents are forced to choose between "no" and "yes" even if they feel indifferent. Conversely, if a neutral alternative is included, respondents may avoid taking a position on the issue, thus biasing the results. Following guidelines are offered. If substantial proportion of the respondents can be expected to be neutral, include a neutral alternative. If proportion of neutral respondents is anticipated to be small, avoid the neutral alternative.

 


Related Discussions:- What is neutral alternative in dichotomous

Financial guarantees, FINANCIAL GUARANTEES: Exporters require adequate fin...

FINANCIAL GUARANTEES: Exporters require adequate financial support from banks to carry out their export contracts; ECGC's guarantees protect the banks from losses on account of th

Consumer Behavior, Hi There, i need some help with marketing: 1) I need a ...

Hi There, i need some help with marketing: 1) I need a Brand Concept Map for Nespresso 2)Discuss the relationship between associations and ties within the brand concept map and i

Explain psychoanalytical model of consumer behaviour, Q. Explain Psychoanal...

Q. Explain Psychoanalytical model of consumer behaviour? This model is on the basis of work of psychologists who were concerned with personality. They were of the outlook that

What is convergent validity, What is Convergent validity Convergent val...

What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas

Describe the uses of marketing research, Question 1: (a) Define the ter...

Question 1: (a) Define the term "Marketing Research". (b) Marketing Research is classified under Problem identification research and Problem-solving research. Differentiat

Documents in support of claims, Documents in Support of Claims:  Every cla...

Documents in Support of Claims:  Every claim has to be supported by documentary evidence. Important documents that should accompany the claim forms are the following: a) Certif

Export declaration , Export Declaration : 'Every exporter must make a true...

Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or

Assessment, I want to oder my assessment how long it will take to finish it...

I want to oder my assessment how long it will take to finish it?

How can you explain information processing, Q: How can you explain Informat...

Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd