What is convergent validity, Marketing Research

Assignment Help:

What is Convergent validity

Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these measures be attained by using conventional scaling techniques. Discriminant validity is the extent to which a measure doesn't correlate with other constructs from which it's supposed to differ. It includes demonstrating a lack of correlation among differing constructs. Nomological validity is the extent to which scale correlates in theoretically predicted ways with measures of different however related constructs. A theoretical model is formulated that results in further deductions, tests and inferences. Gradually, a nomological net is built in which various constructs are systematically interrelated.

 


Related Discussions:- What is convergent validity

Export under claim of rebate under rule 12, Export Under Claim of Rebate Un...

Export Under Claim of Rebate Under Rule 12(i) (A) Under the Central Excise Rule 12(i) (A), rebate of duty paid on export of duty paid goods shall be granted. The rule permits t

Exports under deferred payments, EXPORTS UNDER DEFERRED PAYMENTS : You h...

EXPORTS UNDER DEFERRED PAYMENTS : You have learnt that all export proceeds must be surrendered to an authorised dealer within 180 days from the date of shipment. Exporters are r

Duty drawback scheme, DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is...

DUTY DRAWBACK SCHEME: The scheme of Duty Drawback is governed by the 'Customs and Central Excise Duties Drawback Rules' compiled and notified by 'Drawback Directorate' of the Depa

Henry Assael Model, explain Henry Assael Model of buying decision behavior ...

explain Henry Assael Model of buying decision behavior along with the diagram”.

Commercial dimension-need for cargo insurance, Commercial Dimension : From...

Commercial Dimension : From the point of view of an exporter, a transaction is complete as soon as the importer either pays for the bill of exchange on its presentation or he unde

Registration-cum-membership certificate-other provisions, Registration-cum-...

Registration-cum-Membership Certificate: Any person, applying for a licence to import or export or for any other benefit or concession under this policy shall be required to finis

Export under claim for rebate of duty , Export under Claim for Rebate of Du...

Export under Claim for Rebate of Duty on Excisable Materials used in the Manufacture of Export Goods (Rule 12 (1) (B)) Under Central Excise Rule 12(1)(B) rebate has been gran

Plant location and design, The Tool Room, which is the facility you will be...

The Tool Room, which is the facility you will be designing layouts for, produces the contact tooling that forms material in the production of cans. Their customers are canning fact

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

Explain the applied and fundamental research, Explain the Applied and Funda...

Explain the Applied and Fundamental Research Research can either be fundamental or applied. Applied research aims at finding a solution for an immediate problem facing an indus

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd