What is convergent validity, Marketing Research

Assignment Help:

What is Convergent validity

Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these measures be attained by using conventional scaling techniques. Discriminant validity is the extent to which a measure doesn't correlate with other constructs from which it's supposed to differ. It includes demonstrating a lack of correlation among differing constructs. Nomological validity is the extent to which scale correlates in theoretically predicted ways with measures of different however related constructs. A theoretical model is formulated that results in further deductions, tests and inferences. Gradually, a nomological net is built in which various constructs are systematically interrelated.

 


Related Discussions:- What is convergent validity

Show the market research for various new products, Q. Show the market resea...

Q. Show the market research for various new products? • recognize the various products available in the market, • assess the consumer demand, • identify the ingredient

Explain marketing concept and the societal marketing concept, Question 1: ...

Question 1: The product manager when introducing a new product wants the product to enjoy a long and happy life. (a) How will the ‘life' of a product be conceptually analyse

Benefit segmentation in consumer behaviour, Q. Benefit segmentation in cons...

Q. Benefit segmentation in consumer behaviour? The benefit segmentation approach is foundation upon the belief that it is possible to measure consumer value systems in detail t

Groupon, consumer behaviour helped groupon

consumer behaviour helped groupon

Write a short note on fundamental properties of measurement, Write a short ...

Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A

Legal framework, Legal Framework : Section 50 of the Indian Customs Act re...

Legal Framework : Section 50 of the Indian Customs Act requires the exporter to file a declaration in a prescribed form and submit supporting documents to enable the customs autho

Illustrate feedback stage in organisational buying, Q. Illustrate feedback ...

Q. Illustrate feedback stage in organisational buying? The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and henc

Basic principles of ecgc operation, BASIC PRINCIPLES OF ECGC OPERATION : T...

BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m

Need for procedural formalities, NEED FOR PROCEDURAL FORMALITIES : Procedu...

NEED FOR PROCEDURAL FORMALITIES : Procedural formalities prescribed for claiming various export-incentives need timely and proper compliance on the part of exporters. This alone w

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd