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Question:
Your organisation is planning to develop and launch an e-commerce site within the next twelve months. The site is to be commercially viable and strengthen the brand of the organisation.
The project is being headed by a specialist e-commerce consultant with a small team drawn from the IT, marketing and commercial departments. A specialist e-commerce company has been contracted to help develop and then host the site.
The Commercial Director is keen that you perform regular reviews throughout the project to help ensure it is successful. The project team has asked you to attend the kick off meeting next week to describe the areas you will be reviewing with the aim of looking for successful strategies for the e-commerce site.
(a) Describe the areas you intend to review to help ensure this e-commerce project is successful.
(b)(i) What is a transaction processing system?
(ii) What are the organizational benefits that such a system offers?
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design strategies for improvement online retail
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