What are the advantages of licensing in marketing, Marketing Management

Assignment Help:

What are the advantages of licensing in marketing?

Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementation.

Licensing gives the following advantages are illustrated as given below:

• Good way to begin in foreign operations and open the door to low risk manufacturing relations.

• Receiving partner or linkage of parent interests means both acquire most out of marketing effort

• Capital not tied up within foreign operation and

• Options to buy within partner exist or provision to take royalties within stock.


Related Discussions:- What are the advantages of licensing in marketing

State about the measurement and evaluation, State about the Measurement and...

State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume

Types of distribution channels in place strategies, What are the types of d...

What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign

Test marketing - new product development, Test Marketing The  seventh ...

Test Marketing The  seventh  step  is  test  marketing that  is the  stage  at  which  the  manufacture  and  marketing programs are introduced into more accurate marketing se

What are affective measures of customer satisfaction, What are affective me...

What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ

International Marketing, Define International Marketing and furnish its fe...

Define International Marketing and furnish its features

Meaning of the marketing environment, Meaning of the marketing environment:...

Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o

Name the main marketing communication disciplines or tools, Name the main m...

Name the main marketing communication disciplines or tools There are five main marketing communication disciplines or tools: advertising, sales promotion, personal selling (see

Determine the employee role of dominance, Question 1: Determine the Emp...

Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?

What are the needs for retention, What are the needs for retention? Ne...

What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.

Traditional marketing communication strategies, Question: a) Describe ...

Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd