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Usage Segmentation
Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally focus on the usage situation as a segmentation variable.
The following three statements make known the potential of situation segmentation:
Whenever our son Eric gets a elevate or a promotion we always take him out to dinner
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
Foreign Exchange Transactions : A foreign exchange transaction is ultimately the purchase or sale of one national currency against another arising out of import or export of goods
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