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Usage Segmentation
Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally focus on the usage situation as a segmentation variable.
The following three statements make known the potential of situation segmentation:
Whenever our son Eric gets a elevate or a promotion we always take him out to dinner
QUESTION 1 Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to ill
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Q. Schedules of reinforcement? An additional issue is schedules of reinforcement and extinction . Extinction takes place when behaviour stops having consequences and the behav
Problem 1 List out the secondary sources of information while pursuing market research. Market research for international marketing Secondary sources of information
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proposal for a business research project
While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m
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