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Usage Segmentation
Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally focus on the usage situation as a segmentation variable.
The following three statements make known the potential of situation segmentation:
Whenever our son Eric gets a elevate or a promotion we always take him out to dinner
Q. What do you mean by Vicarious learning? The consumer doesn't always require going through the learning process himself or herself-sometimes it is possible to learn from obs
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Key concept behind marketing research?
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This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi
total jobbers in India ?
list out secondary sources of information while pursuing market research
Advance Intermediate Licence : An advance intermediate licence is granted to a manufacturer exporter for the import of inputs required in the manufacture of goods to be supplied
explain the dinning phylosophers problem
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