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Usage Segmentation
Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally focus on the usage situation as a segmentation variable.
The following three statements make known the potential of situation segmentation:
Whenever our son Eric gets a elevate or a promotion we always take him out to dinner
INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product
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proposal for a business research project
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Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
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