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Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the several stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
"In any marketing research project the crucial step lies in the problem definition." Explain this statement and why this is so.
Question 3:
The design of a specific marketing research methodology depends on the objective/s of the research being undertaken. Bearing this in mind and using examples to illustrate your answer, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
(a) Exploratory research (b) Descriptive research (c) Causal (experimental) research
Legal Framework : Section 50 of the Indian Customs Act requires the exporter to file a declaration in a prescribed form and submit supporting documents to enable the customs autho
What is Sprite''s product life cycle stage?
proposal for a business research project
GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag
INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of
Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a
Duty Free Licence: Import of raw materials, intermediates, components, consumables, parts, accessories and packing materials may be permitted against a Duty Free Licence. Duty F
A research problem in general refer to some difficulty which a researcher experiences in the context of either a theoretical or practical situation and wants to obtain a solution f
Explain about the specific information questions The specific information questions are questions directly associated with research objectives. They mostly involve numerous sca
OBJECTIVES After studying this unit, you should be able to: 1. explain the nature of export sales contract 2. distinguish between domestic sales contract and export sal
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