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Question 1:
"Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research process. Outline the several stages that are involved in the marketing research process and explain the activities that are carried out at each stage.
Question 2:
"In any marketing research project the crucial step lies in the problem definition." Explain this statement and why this is so.
Question 3:
The design of a specific marketing research methodology depends on the objective/s of the research being undertaken. Bearing this in mind and using examples to illustrate your answer, describe the nature and discuss the specific role of the following categories of marketing research within the overall marketing research process:
(a) Exploratory research (b) Descriptive research (c) Causal (experimental) research
INSURANCE CLAIMS : When there is a loss, the insured is to proceed to claim the loss recovery from the insurer. The cardinal principle about insurance claims is that the insured
What are the product classification and attributes?
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Sales Tax Exemption : Purchase of goods meant for exports are exempted from sales tax including Central Sales Tax. However, the purchaser of goods has to be a registered dealer fo
an e menu for restaurants
Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
Strike Perils : In marine insurance, strike perils mean events which lead to loss or damage to cargo caused by: i) Strikes, lock-out workmen or persons taking part in labour di
Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of
Quite frequently marketing studies are based on sample of people or products or stores. The results emerging from such studies are then generalized that is applied to the entire po
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