Comparison between sampling errors and non sampling errors, Marketing Research

Assignment Help:

a.Sampling error is measurable while it is not easy to measure a non sampling errors.

b.Sampling error decrease as the sample size increase. This is not necessarily so in the case of a non sampling error.

Conclusion: The researcher should not only be familiar with the forgoing potential errors but should also make an earnest effort to have an effective control over them. His effort should be to ensure that his research study is free form these errors to the extent possible. The is means that he should be ever vigilant throughout the different stages of his research study. However in practice it is seldom possible to eliminate all potential errors. Efforts should be made to minimize individual errors.


Related Discussions:- Comparison between sampling errors and non sampling errors

Consumer behavior, You are the member of an advertising team assembled to d...

You are the member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for these campaigns each based on one of the

How can you explain the concept of culture and subculture, Q. How can you e...

Q. How can you explain the concept of culture and subculture? For the principle of studying consumer behaviour culture can be defined as the sum total of learned beliefs values

Objectives-shipment of export cargo, OBJECTIVES After studying this Uni...

OBJECTIVES After studying this Unit, you should be able to: 1.  Explain stages involved in export cargo shipment 2.  Discuss the policy for Central Excise Rebate on expor

State advantages and disadvantages of quota sampling, State advantages and ...

State advantages and disadvantages of Quota sampling These quotas are assigned in a way that there remains resemblance between quotas and populations with respect to characteri

What role is played by memory in consumer behavior, Q. What role is played ...

Q. What role is played by memory in consumer behavior ? Learning involves a change in the content or else organization of long term memory and/or behaviour. The initial part of

Pest Analysis, How do I find information for a pest analysis, political inf...

How do I find information for a pest analysis, political information in particular? I don''t know where to begin.

International trade theory, explain the opportunity costs theory and nature...

explain the opportunity costs theory and nature of the opportunity costs ?

Definition of research according to p.m. cook, Definition of Research Accor...

Definition of Research According to P.M. Cook "Research is an honest, exhaustive, intelligent searching for facts and their meanings for implications with reference to given pr

Research Methodology, Regression line drawn as Y=C+1075x, when x was 2, and...

Regression line drawn as Y=C+1075x, when x was 2, and y was 239, given that y intercept was 11. calculate the residualuestion #Minimum 100 words accepted#

Currency options-foreign exchange risks, Currency Options : As you have le...

Currency Options : As you have learnt the forward contract protects the interest of the holder against the risk of adverse movements in exchange rates. At the same time, the contr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd