Problem 1

[a] Explain with appropriate examples two forms of online direct marketing.

[b] What are the basic factors that are impeding the development of online advertising in Mauritius?

[a] Name and explain the five needs elements of the environmental context.

[b] What major factors does the media planner take into consideration while deciding on the media selection for the launch of the subsequent in the Mauritian market:

(i) Premium passenger car
(ii) Branded personal computer

Problem 2

[a] Why is marketing communication planning required?

[b] Briefly illustrate the ‘objective and task' and ‘media multiplier' approaches in Marketing Communications budgeting.

[c] What are the main factors related with the determination of Marketing Communication advertising budget?