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Question:
(a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks)
(b) "Two behavioural theories with great relevance to marketing are classical conditioning and operant conditioning"
(i) Explain in detail the classical conditioning and operant conditioning theories.
(ii) In the light of the above statement, discuss the marketing implications of the above two behavioural theories
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
What is financing in functions facilitating exchange? Financing: Financing and marketing both functions of a business are interlinked along with each other. The department
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
positioning error examples
Explain right to safety
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Factors affecting pricing decisions: the pricing decisions are influenced by the many factors. The price policies should be consistent with the pricing objectives. The influence f
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