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Factors affecting the choice of distribution channel
Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent upon distribution channel selected. Not only that, route which product follows in its journey from the manufacturer to consumer also involves certain costs. This in turn, affects not only price of the product but also profits. Choice of inappropriate channels of distribution may result in lesser profits for manufacturer and higher price from the consumer. Therefore, manufacturer has to be careful while finalising the channel of distribution to be used.
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
How is building a brand in a business-to-business context different from doing so in the consumer market?
how should shoppers'''' Stop develop its demand forecast?
how should shopper stop develop its demand forecast
What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S
Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h
1. Whom do you think Rajender will eat with? Why?
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