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Factors affecting the choice of distribution channel
Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent upon distribution channel selected. Not only that, route which product follows in its journey from the manufacturer to consumer also involves certain costs. This in turn, affects not only price of the product but also profits. Choice of inappropriate channels of distribution may result in lesser profits for manufacturer and higher price from the consumer. Therefore, manufacturer has to be careful while finalising the channel of distribution to be used.
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
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Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o
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