Factors affecting the choice of distribution channel, Marketing Management

Assignment Help:

Factors affecting the choice of distribution channel

Choice of an appropriate distribution channel is very significant as pricing as well as promotion strategy are dependent upon distribution channel selected. Not only that, route which product follows in its journey from the manufacturer to consumer also involves certain costs. This in turn, affects not only price of the product but also profits. Choice of inappropriate channels of distribution may result in lesser profits for manufacturer and higher price from the consumer. Therefore, manufacturer has to be careful while finalising the channel of distribution to be used.

 


Related Discussions:- Factors affecting the choice of distribution channel

How is product life cycle affected, How is Product Life Cycle affected? ...

How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into

How marketing techniques might help changeland''s government, The country o...

The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv

Define the strategies for product positioning, Define the Strategies for Pr...

Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr

Explain Henry Assael Model of buying decision behaviour alon, Explain Henry...

Explain Henry Assael Model of buying decision behaviour along with the diagram”.

What is the meaning of selling concept, What is the meaning of selling conc...

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

Discuss about the importance of marketing communications, Discuss about the...

Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic

Brand policies., what is the importance of branding policies in an organisa...

what is the importance of branding policies in an organisation

Marketing, what are the different retail strategies

what are the different retail strategies

Different levels of market segmentation, Q.   Described different levels of...

Q.   Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing,  the  seller  engages in  mass produc

Check, Explain the involving marketing tourism using diagram

Explain the involving marketing tourism using diagram

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd