Evaluating the companys marketing, Marketing Research

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Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate the marketing and competitive strategy for that company.

The structure of the Project;

EXECUTIVE SUMMARY
INTRODUCTION
THE COMPANY (HISTORY OR BACKGROUND)
THE MARKET ENVIRONMENT (PEST AND PORTER's 5 FORCES MODEL)
MARKETING STRATEGY (SEGMENTATION / TARGETING / POSITIONING)
THE MARKETING MIX (THE IMPLEMENTATION OF 4PS OR 7PS)
EVALUATION OF THE COMPANY'S STRATEGIES AND TACTICS
RECOMMENDATIONS FOR FUTURE DEVELOPMENT
CONCLUSIONS
APPENDICES
REFERENCES

Diagrams should be used to provide a good summary of the concepts under discussion. Tables can also be used to present numerical data.

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