Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate the marketing and competitive strategy for that company.

The structure of the Project;

• EXECUTIVE SUMMARY
• INTRODUCTION
• THE COMPANY (HISTORY OR BACKGROUND)
• THE MARKET ENVIRONMENT (PEST AND PORTER's 5 FORCES MODEL)
• MARKETING STRATEGY (SEGMENTATION / TARGETING / POSITIONING)
• THE MARKETING MIX (THE IMPLEMENTATION OF 4PS OR 7PS)
• EVALUATION OF THE COMPANY'S STRATEGIES AND TACTICS
• RECOMMENDATIONS FOR FUTURE DEVELOPMENT
• CONCLUSIONS
• APPENDICES 
• REFERENCES

Diagrams should be used to provide a good summary of the concepts under discussion. Tables can also be used to present numerical data.