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Why is qualitative research techniques called exploratory research by many? In recent years, qualitative research has come to refer to selected research methods used in explora
Q: Explain the process of consumer buying behaviour? Ans : The buyer decision process comprises the following steps: 1. Need recognition 2. Look for information on prod
Discuss importance of data cleaning in preliminary data analysis In most surveys, it takes place so that respondent has either provided ambiguous response or response has bee
Problem formulation process mainly consists of studying situation environment hypothetical solutions or actions and choice of most appropriate course of actions. These studies can
PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs
Question 1: a. List down and discuss the different steps in the Marketing Research Process. b. Discuss the importance of correctly defining the research problem. Quest
Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh
Attitude Change Strategies . Changing attitudes is in general very difficult particularly when consumers suspect that the marketer has a self-serving agenda in bringing about thi
what is it?
Permitted Currencies : The payment in foreign trade may be receptor made in a foreign currency which is freely convertible. A freely convertible currency; IS permitted by the rule
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