Ethical relativism and a pragmatic approach to business, HR Management

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QUESTION

"My considered view is that to survive and to be profitable, multinational firms should always lean towards ethical relativism and a pragmatic approach to business rather than ethical absolutism; in other words, when doing business overseas, think local and act local!" thundered Sir Eugene Balls, Chairman of Bedlam International Consultants Ltd during a panel discussion at the last annual conference of HRM Global in Acapulco. How far would you advocate such an approach and why?

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