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Question 1:
As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decision-making process.
(a) Explain the differences between the consumer and business buying processes.
(b) List and explain the stages of the consumer decision-making process.
Question 2:
(a) Relate the relevance of designing business portfolio by providing a definition and stating what companies must do in order to design their portfolio.
(b) Explain the Boston Growth-Share Matrix (BCG Matrix), and illustrate with a diagram in order to show how a company may plot its products or services so as to allow them take better strategic decisions.
Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance
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What is Sprite''s product life cycle stage?
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INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f
PROCEDURES : Export is considered as an engine of economic growth. Government make all out efforts to promote exports. At the same time, the export of essential commodities needs
Q. Economic model of consumer behaviour? Economic model: Economic model of consumer actions is one-dimensional. This denotes that buying decisions of a person are governed b
Commercial Perspective : Trade between two business firms located in different countries begins with the conclusion of an export contract. Under the contract, the duty of the expo
Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or
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