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Question 1:
As "Sarjua? brand introduces into America and sells to large supermarket chains, it is important that the company understands the stages of the consumer decision-making process.
(a) Explain the differences between the consumer and business buying processes.
(b) List and explain the stages of the consumer decision-making process.
Question 2:
(a) Relate the relevance of designing business portfolio by providing a definition and stating what companies must do in order to design their portfolio.
(b) Explain the Boston Growth-Share Matrix (BCG Matrix), and illustrate with a diagram in order to show how a company may plot its products or services so as to allow them take better strategic decisions.
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f
what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
Export Trade Control : Exports may be made freely except to the extent they are regulated by the provisions of Import-Export policy, 1997-2002 or any other law for the time being
what is reasrach mgt.
Advance against Incentives : When the value of the materials to be procured for export is more than FOB value of the contract, the exporters may get packing credit advance more th
Something unique that you have to tenders. Not necessarily completely unique. You can appear unique by merely packaging your product or service in a unique way. For instance a lawy
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
Provide a short note highlighting major differences between nonprobability and probability sampling techniques? Answer Probability sampling is more robust in comparison as
MEANING OF CREDIT RISK : Competition In foreign markets is keener than in the domestic market. Overseas customers are sought after by exporter from many countries. Competition is
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