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Integrative Research Paper & Power Point Presentation:
The student will select an organization for the Integrative Research Paper. The organization (possibly the student's employer) is to be selected from the list of companies in the EBSCO Database (Data Monitor). The paper is to be a minimum of ten double-spaced pages of content plus a title page, abstract, table of contents, and reference page. This paper is to conform STRICTLY to the APA 6th Edition format. Using Data Monitor as one of five resources, the paper will include, but is not limited to the following for the organization selected:
1. Identify vision,
2. Identify mission,
3. Identify goals,
4. Identify and describe the industry environment
5. Identify competitor(s)
6. Perform a SWOT analysis
7. Formulate strategies and make specific recommendations based upon the SWOT analysis
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Investigate the planning principles and range of tools and techniques involved in developing a general or marketing strategy (a) Select an organisation to use as a case study or
3 pages
Q. Explain the Marketer role? _ Marketers try to create products as well as services that will provide the desired benefits that permit the consumer to reduce the tension.
State the coding process in details Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Part
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Post purchase evaluation The EKB model was additional developed by Rice (1993) which suggested there must be a feedback loop Foxall (2005) further suggests the significance of
Ask question #Minimum Nivea (www.nivea.com) is Beiersdorf’s (www.beiersdorf.com) largest brand in terms of sales, product and geographical reach. The brand is a market leader in a
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