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Question:
(a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS).
(b) "Large enterprise-wide systems, such as enterprise resource planning (ERP) and customer relationship management (CRM) applications, are being implemented by organizations to improve the efficiency and effectiveness of their operations".
Explain the difference between "efficiency" and "effectiveness".
(c) Some of the core constituents of a business strategy are: i) Mission ii) Vision iii) Goals iv) Objectives Briefly explain these terms.
(d) IS strategies can be developed with regard to two viewpoints; impact and alignment. Explain how this can be achieved.
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what are advantages and disadvantages of five maketing philosophies
what are the core concepts of marketing
Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.
write the core concepts in marketing with their explanation.
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
How should Shoppers? Stop develop its demand forecasts?
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
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