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Question 1
a) Explain a purchase repertoire (or evoked set) and suggest how Marketing Communications might assist perceptual selection.
b) Show the seven core value groups and identify their prime core values.
Question 2
You are a financial analyst in a large organization and you are asked to prepare a brief paper outlining the main ideas behind marginal analysis to be published in the house-journal. Besides, you are recommended to state the main drawbacks related with this approach and why it is a rare method among organizations which implement it.
Question 3
a) Describe the role of internal Marketing Communication.
b) Explain the elements of strategic credibility.
Performance Appraisal A process used in most companies to evaluate employees' performance quality and decide on pay awards each year. In theory, performance appraisal is a valu
effective hrm depends upon sound reward system/comment
Q. Case discussion methods? Case discussion methods: under this method a real or hypothetical business problem or situation demanding solution is presented to the group and mem
Question 1: Explain how the following factors can affect Human Resource Management in international markets:- (i) culture; (ii) education-human capital; (iii) the polit
Question 1 There are four assumptions which were made by modernization theory about the process of social change in the Third World. Explain the assumptions and provide your
Question 1: (a) Explain the Communication Process Model and describe sequentially through the use of this model the various stages that can ensure effective business communicat
selection process for clerks
Limitations of the Critical incident methods: a. Negative incidents are generally more noticeable than positive ones. b. The recording of incidents is chore to the supervis
Types of incentive schemes: incentive schemes are many and varied. The international labour organization (ILO) classifies all the schemes of payment by the result into four catego
Question 1: (a) Elaborate on the items included in a job description. (b) Discuss the usefulness of a job description in an organisation. Question 2: To cope with ch
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