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Contrasting strategic planning to strategic control
Strategic planning is a more centralised planning approach, senior management tend to focus less on implementing specific control mechanisms and more on broader performance targets. These are likely to be strategic more than financial e.g. increase market share. With strategic control senior management decentralise planning, but focus more on controlling and auditing the individual business units.
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The provision of services or products that offer advantages different from those of competitors and that are widely valued by purchasers.
Protecting and strengthening the organization's position in its present markets by its current products
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