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Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour.
Ans: For several years demographics have governed how communication targets their campaigns. The problem is that although individuals in a specific demographic category share some common characteristic such as sex, age or income the psychographics of these groups--their values and motivations as well as beliefs--are not homogeneous. There are multiple motivations for behaviour as well as people in a specific demographic category have a wide range of attitudes. Even though demographics can turn up objective facts such as that your target customer owns a car they can't tell you why the person bought the car. Lifestyle and Psychographics can. They calculate the motivations behind a behaviour including why individuals in a specific generation or income bracket will accept or reject a message act on it or ignore it.
what is cost plus pricing nd give some examples of cost plus pricing?
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There are various reasons why retrieval can fail or in less fancy terms how we come to forget. One is decay at this time information that is not accessed frequently essentially '
mention and explain five measures that will make a displeased customer patronize the school canteen
1. Perfect competitive and monopoly are extreme market structures,theoretically show garphically the short run equilibrium of both markets.To what extent are these markets realisti
The basic aspects to be noted about the buying centre are that: --The influences across the centre can differ from one product category to another. --The composition itself
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Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml
What are the advantages of using projective techniques in comparison to focus groups and in-depth interviews?
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