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Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour.
Ans: For several years demographics have governed how communication targets their campaigns. The problem is that although individuals in a specific demographic category share some common characteristic such as sex, age or income the psychographics of these groups--their values and motivations as well as beliefs--are not homogeneous. There are multiple motivations for behaviour as well as people in a specific demographic category have a wide range of attitudes. Even though demographics can turn up objective facts such as that your target customer owns a car they can't tell you why the person bought the car. Lifestyle and Psychographics can. They calculate the motivations behind a behaviour including why individuals in a specific generation or income bracket will accept or reject a message act on it or ignore it.
The review of literature is not mere reading for sake it is also not a causal reading like reading of a story or novel. It is focused and directed towards specific purposes. It is
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REFUND OF CENTRAL EXCISE : Refund of central excise is an important fiscal incentive for export promotion. As you know, exports should not bear the burden of indirect taxes. Hence
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Question 1: (a) Explain the term "secondary data sources". (b) Why should a company use all potential sources of secondary data before initiating primary data research? (
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Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
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