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Determine the important factors of marketing research? Marketing Research involves following: - i) Product Research: - Assessment of suitability of goods with respect to
Spot Rate : The current exchange rate is usually the spot rate. It is the rate at which most foreign exchange transactions are carried out. If the contract to buy or sell foreign
What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
Identify three or more of the secondary sources of information available to REI.
Q: How can you explain Information Processing? Ans: A customer can acquire information from several sources: Personal sources- friends, family, neighbours etc C
Documents in Support of Claims: Every claim has to be supported by documentary evidence. Important documents that should accompany the claim forms are the following: a) Certif
RatLand is a large family theme park located in central Texas. Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up
Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e
what are the significant factors that have led to the success of shoppers’ stop
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