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Assignment Instructions
Marketing Plan: Your company has just developed a new sports drink that is in a container that will keep it cool for up to six (6) hours. Write a paper (four to five pages) discussing how you would market the product.
Remember that "market" refers to the marketing mix - product, price, distribution, and promotion. I highly suggest that you think in terms of the marketing mix, and use these elements as Headers in your essay so that you stay organized.
You MUST upload assignment into the ASSIGNMENT Container as a Word document.
Team- please note you are not to go through every single heading that is mentioned in a marketing plan, as you would never be able to achieve this in five pages! This is a four to five pages paper going over a the basics of what you would do to price, promote, distribute, and create this item.
Select a product or service within the hospitality industry for analysis or repositioning. This will be the basis of your Marketing Plan through Week 4. Obtain facilitator approval before beginning on your project.
Describe the service experience (include location, time, date, and basic description).Describe the service experience based on the RATER method.Make sure you define each component.Explain how you evaluate the service experience based on that componen..
Describe the cultural demographics of your community.Explain the age breakdown of your community.Identify the major health needs of the community.
We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different appr..
Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)Identify each of the Communication Process elements to that promotion. Provide evidence by example.Discuss whether ..
Notice the lighting. Does it do a good job in highlighting merchandise, structuring space, capturing a mood, and downplaying unwanted features?
How and when will you evaluate the success of the new product or service and its branding? Be sure to suggest processes that occur at regular intervals.
Review one of the above Websites and write a two-three page paper on its effectiveness as a marketing tool.
Give company name, brand name and logo. A short-term marketing plan with an implementation period of 2 years to be reviewed at the end of the 1st year. Marketing budget given is $20,000 by the company to be allocated to marketing activities includin..
Discuss at least two (2) ways in which gender stereotyping has harmed society in social, economic, and cultural terms.
What kind of marketing research do you think would be beneficial to a company such as Michel Herbelin in its attempt to get a strong foothold in the UK market?
What are the various channels to market and how are they interrelated and how are they different?
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