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This assignment is to write a chapter summary for the following book: Advertising Creative: Strategy, Copy, and Design, 4th edition; Alstiel, T. & Grow, J. Sage Publications, Los Angeles: 2017, ISBN: 9781506315386. Make sure you got the right version of the book and the chapters topics are the same of what I gave you.
summary for 5 chapters : ch 2 : startegy and branding: putting a face on a product. ch 4 : Evolving audience: The Time They are A changin'. ch 7 : Campaigns: synergy and integration. ch 8 : Copy basics: get their attention and hold it. ch 9 : Print: writing for reading. Each chapter summary should have the following: 3 paragraphs ,
5 sentence per pargraph
1st paragraph : overview ,what is the chapter about?
2ed paragraph : how ,why and when?
3rd paragraph : your personal opinion
where could they improve, how do you like their competitive position, and where do you think they should go given their strengths, weaknesses and the industry picture your group has painted? Are you optimistic about their future?
Develop a policy that you would use to ensure you remain ethical in your advertising activities - Formulate an integrated marketing communications strategy to support a firm's marketing objectives that incorporates an effective media plan.
Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.Begin by selecting an organization, ..
Discussion topic-1System Behavior Beyond the notion of input > transformation > output, the behavior of systems contains a number of other important concepts. These include such topics as interdependence, reciprocal causation, wholeness, nonsummativi..
Classify these as either "push" or "pull" and critique the firm's current promotional activities and how the promotional activities are directed towards your target market.
Explain the way(s) an organization with which you are familiar measures quality and customer satisfaction. What can be done to improve CRM?Lastly, explain how you can personally have a positive impact on customer loyalty in your position.
Write a memo about the Mercedes-Benz F 015 Luxury in Motion.
Develop a set of HRM recommendations for a fictitious, scenario organisation that will be assigned by the Faculty Member that contains the three primary assessment elements.
Discuss the Bible verse(s) from a biblical perspective. Provide context for the next two paragraphs. Discuss the theory of how marketing research efforts help firms with their marketing efforts.
Identify ethical issues involved in marketing to the customer and discuss how your company can use Customer Relationship Management (CRM) to service its customers.
What are the main market entry barriers that Chateau Camargue faces in entering the Indian wine market - Should Chateau Camargue consider a long-term foreign direct investment in India? Explain your reasoning.
To assess the progress made by the organisation in establishing itself in the market from first planning its entr strategy until now.
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