Reference no: EM131584363 , Length: 4

Would like to use united airlines or any popular busniess

You have been assigned the task as Marketing Manager to scan social media web sites and try to mitigate the negative consumer postings from a recent crisis.

Explain how organizations use social media to communicate with their consumers through a crisis and evaluate how the negative comments were handled by the organizations.

Assess a recommendation for better communication and explain why.

The paper

Must be two to four double-spaced pages in length (not including title and references pages) and formatted according to APA style.